How does an enterprise develop with high quality? "Chain Master" "Chain Length" Supply Chain Becomes "Win-win Chain"
Release time:
2023-08-18
Affected by multiple factors such as reduced market demand, the national construction machinery industry as a whole was in a downward adjustment period last year, with annual revenue of 850 billion billion yuan, down more than 50 billion yuan from the same period last year. The reporter found that in this large industry, the subdivision of aerial work platforms has maintained rapid growth for many years. Since 2019, this segment has maintained an annual growth rate of more than 30%.
High-speed development of aerial work platform industry
On the first day of investigation in Ningxiang, the reporter came to this enterprise specializing in the production of aerial work platforms. On the newly built production line this year, the reporter saw that all kinds of intelligent production equipment are operating efficiently. Working at high altitude is no better than on flat ground, and a little wind may also cause obvious shaking. The word "stable" is the first, and enterprises must find a breakthrough in the upgrading of intelligent manufacturing.

Hunan Xingbang Intelligent Equipment Co., Ltd. Operations Director Mo Zhaorong:If the robot is used to solve the requirement of positioning accuracy, we have adopted secondary positioning. In the process, the robot will put it on the secondary positioning tooling and do it again. The problem of stability is solved. The more stable the equipment, the higher the requirement for dimensional tolerance. We position it by 0.0 a few millimeters. This is still a difficult problem for the entire industry, but we have already achieved it.

The aerial work platform belongs to the subdivision of the construction machinery industry. In 2013, Xingbang Intelligence set up a factory in Ningxiang. In the five years from 2017 to 2021, the marketing revenue increased by 63% annually, and the revenue reached nearly 2.6 billion in 2022. At present, the enterprise has four phase plants in Ningxiang High-tech Zone, with an area of 440 mu. Before they came to Ningxiang, they didn't even have a place to test their products.

Liu Guoliang, Chairman of Hunan Xingbang Intelligent Equipment Co., Ltd:The test of the equipment must walk in a large field, do those movements, and rotate 360 degrees. At that time, we rented a workshop of more than 3000 square meters in the industrial park, and there was no way to do these tests, so we could only do these tasks on the road at that time, taking advantage of the lack of cars in the morning and evening, or on the relatively partial road. To do some tests, we call it a needle.
Knowing that the company has the intention to "settle down" in Ningxiang, the local industry and information department sent one-on-one corporate liaison officers. The first thing is to solve the local problem.

Xiao Min, Director of Ningxiang Municipal Bureau of Industry and Information Technology:The company talked to me in detail about their situation, including land acquisition factors, and how the company became bigger, so in a short time, they helped them solve the problem of land acquisition.
In order to dispel the concerns of enterprises in terms of employees, logistics, and supporting facilities, the local government and enterprises work together to find ways to solve problems on the ground.

Liu Guoliang, Chairman of Hunan Xingbang Intelligent Equipment Co., Ltd:When I first came here, there was no supporting enterprise, so I found out the roster for us. Some took us to see it, and some asked us to find the corresponding enterprise by ourselves and talk about it one by one.
In recent years, the aerial work platform industry has ushered in rapid development, and some established domestic construction machinery companies have also begun to make efforts on this track. In the increasingly fierce competitive environment, Xingbang Intelligence, which has laid out overseas markets in advance at the beginning of its founding, has further tilted its business overseas.
In the first half of this year, international revenue has accounted for 45% of the company's total revenue, and it is expected to account for nearly 50% for the whole year. Enterprises in the field of construction machinery segmentation like this continue to open up new overseas markets. While taking the initiative to go out, they have also stepped out of "Made in China" to accelerate the pace of high-quality development.

Liu Guoliang, Chairman of Hunan Xingbang Intelligent Equipment Co., Ltd:Especially in some western countries, many of their manufacturing industries are in the process of shrinking, but China is a process of development. Moreover, over the past decade or so, the concepts of a strong country in quality and manufacturing have been deeply imprinted in the minds of every enterprise person. We are fully confident that we do not lose the quality level of any foreign product, and in terms of manufacturing capacity, we are also in the head series. After we went abroad, we felt very deeply, and sighed: walking around, China is the best manufacturing base.
"Chain Master" "Chain Length" Supply Chain Becomes "Win-win Chain"
In just a few years, Xingbang intelligence has sprung up, but how can the rise of an enterprise as an opportunity to drive the development of an industrial cluster? In Ningxiang, Hunan, the local continues to explore, with leading enterprises as the "chain master" and the government as the "chain length" of the industrial chain, through the "chain length" plus "chain master" double chain system, the government's hand and the market's hand are combined to promote the coordinated development of the industrial chain.
02:22
Zhongjing Machinery is an enterprise located in Ningxiang Economic Development Zone that produces non-metallic products such as tires and sliders. It is also one of the first suppliers found when Xingbang Intelligent, a "chain owner" enterprise, settled in Ningxiang. The reporter saw here that the system received 5 orders a day ago, and a total of 176 different types of tires were ordered, which will be issued one after another from the next morning.
changsha zhongjing machinery co., ltd. general manager chen xingyu:Now it belongs to the high temperature period, which is less than the peak period. More often than 700 or 800 a day.

The tires arrived at Xingbang Intelligent Workshop and were put into storage directly on the production line, completely eliminating storage costs.
Chen Menghong, Chairman of Changsha Zhongjing Machinery Co., Ltd:The original operation was rough, that is, we came to an order, we can send more or less. Not now, now we have to pack the bags point to point, remember the quantity and send it to the point on the line.
The cooperation between the two enterprises not only solves the troubles of high procurement cost and long cycle of "chain owners" in other provinces, but also provides suppliers with orders of nearly 50 million yuan per year.

Another company that produces oil cylinder products only started supplying Xingbang Intelligent last year. The two companies are less than 2 kilometers away from each other, but they didn't know each other until last year.
General Manager of Changsha Changheng Intelligent Technology Co., Ltd. Wu Zhong:When we first heard the product demand, this is the product we made, so close, we have not done it before.

The same city does not know each other, this is not an example. There are a total of 433 enterprises in the two state-level industrial parks in Ningxiang. In the process of finding supporting enterprises for the "chain owner" Xingbang Intelligence, the main person in charge of the Ningxiang municipal government positioned himself as the "chain leader" and led the industry and information technology department to sort out all the enterprises that may be related to the park. After finding that local enterprises may realize the supporting supply of oil cylinder products, the two enterprises communicated for nearly half a year, the cooperation between the two companies was officially reached.
General Manager of Changsha Changheng Intelligent Technology Co., Ltd. Wu Zhong:Last year our sales volume was over 3000 million, but this year we have reached over 3000 million in half a year.

ningxiang municipal party committee deputy secretary huang tao:Through the promotion of the industrial chain in the past few years, generally speaking, around several major industrial leading enterprises, we have added more than 200 enterprises to form a supporting supply chain relationship locally. In the first half of this year, our Bureau of Industry and Information Technology and the park have already matched 40 or 50 small and medium-sized enterprises to form and are forming supporting intentions.
"Shareholder-style" services to create a first-class business environment
During the investigation in Ningxiang, Hunan Province, the reporter visited a number of enterprises and often heard the evaluation of "good business environment in Ningxiang. The business environment is an important soft power and core competitiveness of a place. How did the business environment praised by entrepreneurs come about?
This is the 26th mayor's enterprise reception day in Ningxiang during the investigation. Since 2021, on the 21st of every month, Ningxiang will hold the Mayor's Enterprise Reception Day, where heads of government departments including the mayor and business representatives have face-to-face exchanges.
Business representatives:The total amount of incentives for tax concessions for the whole year cannot exceed the total amount of local tax deposits last year. For example, for our new enterprises, within one to three years, if we invest a lot, the amount of tax may be relatively small this year. Can we give enterprises a flexible support?
ningxiang municipal party committee deputy secretary mayor huang tao:What is a good policy? It still has to meet the needs of most companies, so the policy can be adjusted, but to be honest, because the adjustment of the policy is a serious matter, I can't just listen to the opinions of one of your companies, otherwise others say we engage in special, if many companies have such problems, we will revise the policy next year.

There is no trivial matter in the development of enterprises. The reporter noticed that in addition to the "big" issues related to tax policies and land grant applications, many companies have also raised "small" issues related to the life security of employees, such as solving the transfer of children of introduced talents, Installation of street lights on the road at the entrance of the factory, etc. For some problems, the mayor gave a solution on the spot.
Business representatives:We sometimes feel that on a reception day like this, some problems may be relatively high, but I think today is very down-to-earth. In fact, our company has put it bluntly. We don't want to draw cakes, and we don't want to listen to high-end things. We just hope to solve the problem for us.

To actually solve the problem, we need to "systematically" collect information. In 2022, the Ningxiang Municipal Government decided to set up an enterprise production and marketing docking service center, and the office will be located in the Ningxiang Municipal Bureau of Industry and Information Technology. The reporter followed the Ministry of Industry and Information Technology for two hours to Shatian Township in the west of Ningxiang and witnessed how the production and marketing cooperation between the two enterprises was achieved.
Whether it is the mayor's enterprise reception day or the enterprise production and marketing docking service center, in the final analysis, it is to help enterprises to relieve difficulties and increase efficiency, cultivate excellence and strengthen strength. To this end, Ningxiang City Innovation put forward the concept of "shareholder-style" service: on the one hand, in order to promote the development of enterprises, the early investment is like taking shares, on the other hand, enterprises contribute output value, solve employment, bring scientific and technological innovation, and give the government a bonus.

ningxiang municipal party committee deputy secretary mayor huang tao:We think that how to better understand the first-class business environment of marketization, rule of law and internationalization at the grass-roots level still needs to solve the problem of mentality. Since it is a shareholder-style service, we have a one-sided relationship with the enterprise. Since it is one side, the business of the enterprise is our own business. As a well-developed enterprise, we will increase our support as shareholders. If there are difficulties in development, we will seek common development and overcome difficulties together.
In the practice of implementing shareholder-style services, Ningxiang has tasted the sweetness: Last year, Ningxiang added three new enterprises with an output value of more than 10 billion yuan, and 12 new enterprises with a tax revenue of more than 10 million yuan. In the first half of this year, industrial taxation was achieved. An increase of 50.3. The efforts made by the Ningxiang municipal government to create a first-class business environment are becoming a powerful driving force to promote the high-quality development of the local industrial economy and build a new development pattern.
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